[Main Stage Panel]Leveraging In-Person and Integrated Experiences to Create Brand Superfans

We are increasingly in a digital/mobile-first age in regards to customer engagement and experiences and all brands must consider the needs of the digital-first consumer. However, what's also true is that as we venture further into digital / virtual consumer engagement, the analog, in-person experience has never been more valuable and powerful in creating ultra-loyal brand "superfans". Join The PGA Tour and additional TBD brands as they discuss how they are leveraging in-person + integrated experiences to reinforce brand loyalty with long-time customers while creating a whole new generation of brand ambassdors.