[Panel] Omnichannel Spotlight: Data + UX = The Key to Superior CX Personalization

Join retail leaders Katrina Taylor, Principal UX Designer at Lululemon and Matthew Schaeffer, Senior Manager of Data & Content Operations Programs at REI, as they discuss how the intersection of data and user experience are key to driving superior, highly-personalized customer experiences. With the explosion of multi-platform customer data and growing power of artificial intelligence, the raw quantity, and depth, of consumer data can be overwhelming. to marketers so how can data be used as a tool to guide decision-making and a compliment - not a replacement - for human intuition and insight.