Rita McGrath

Rita McGrath

Best-selling Author / Professor

Rita McGrath is a best-selling author, a sought-after advisor and speaker, and a longtime professor at Columbia Business School. She is one of the world’s top experts on strategy and innovation and is consistently ranked among the top 10 management thinkers in the world, including the #1 award for strategy by Thinkers50. 

McGrath’s recent book on strategic inflection points is Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen (Houghton Mifflin Harcourt, 2019). She is the author of four other books, including the best-selling The End of Competitive Advantage (Harvard Business Review Press, 2013). McGrath has also founded https://www.valize.com/Valize, a companion company, dedicated to turning those insights into actionable capability.

She received her Ph.D. from the Wharton School (University of Pennsylvania) and has degrees with honors from Barnard College and the Columbia School of International and Public Affairs. For more information, visit RitaMcGrath.com


Monday, December 4

US/Central from 12 :30 PM to 1 :45 PM ( 1 hr 15 mins )

[Lunch] The THRIVE Lunch Keynote: Columbia Business School's Rita McGrath on The Age of Customer Experience


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