Travis has been with the PGA TOUR for 12 years serving in various leadership roles across the sponsorship, marketing, and data & decision sciences areas. He currently leads the Fan Strategy & Experience team overseeing research & insights, customer experience, fan analytics, and database marketing. He began his career with Target Corporation in the merchandising area before working in brand management on industry-leading brands at General Mills. Originally from Minnesota, he was an economics and mathematics major as an undergraduate at Gustavus Adolphus College and later received an MBA from the Ross School of Business at the University of Michigan.
Tuesday, December 5
US/Central from 3 :00 PM to 3 :20 PM ( 20 mins )
[Main Stage Panel]Leveraging In-Person and Integrated Experiences to Create Brand Superfans
We are increasingly in a digital/mobile-first age in regards to customer engagement and experiences and all brands must consider the needs of the digital-first consumer. However, what's also true is that as we venture further into digital / virtual consumer engagement, the analog, in-person experience has never been more valuable and powerful in creating ultra-loyal brand "superfans". Join The PGA Tour and additional TBD brands as they discuss how they are leveraging in-person + integrated experiences to reinforce brand loyalty with long-time customers while creating a whole new generation of brand ambassdors.